Today’s episode is the most special to date. I’m talking to Naomi Dunford, the sharpest, most effective, and most compassionate growth coach I’ve ever known. She’s, honestly, one of my favorite people on the internet and in real life. While this conversation is deep and personal, Naomi shares priceless practical insights on systems, emotions and the interplay between them. Tune in, I think you’d really enjoy this one.
HIGHLIGHTS and QUOTES [episode 6]
In this rich conversation we discuss...
- Emotions in business – when they propel us forward and when they paralyze us
- Speaking of propulsion – it could be positive feelings (like love) as well as negative (like stress from deadlines)
- The system “beyond my salary cap” that helped Naomi to stay in business despite mountainous overwhelm, and the dizzying relief it provided. As in “The freedom of it… I want to say it was exhilarating, but it actually made me cry.”
- Feeling constantly under a microscope - and how the observer is not necessarily outside your head
- Getting back to business after a huge tension drop, once “the creative whirlpool is over”
- Systems in “linear realms” like launches (easy) and the challenge in “blue ocean” realms, with no defined rules (“makes me crazy”)
- Naomi’s systems for publishing blog admin (15-20 min a post)
- Can anyone build a successful business? What are the practical and emotional traits that predict a comfortable level of success, and which traits cannot be overcome and will ensure failure?
Naomi on emotional landscape of a business owner:
“When we run a business we have none of the culturally created structures, feedback mechanisms, no reward-and-punishment matrices that we have virtually in every other arena of life. When we have a business, that matrix… disappears entirely and our emotions just flounder.” (Tweet that)
"When there’s any kind of external authority, consequence, social pressure, we are remarkably in control of our emotions. But when we are in our own private space – this could be a marriage, this could be a friendship, or a family relationship, or it could be a business – anything involving self-initiative - we CAN allow our emotions overwhelm us, and therefore we do.” (Tweet that)
Can anyone build a successful business? What are the practical and emotional traits that predict a comfortable level of success, and which traits cannot be overcome and will ensure failure?
It's the maturity to know that certain of your weaknesses, your peccadilloes, your resistances, must be overcome before your move forward. There’s an ability to get over yourself and over your story that creates “Unstoppable”.
Naomi Dunford is a marketing and growth coach to hundreds of small online businesses. She works with a range of clients, from the newest of startups to NYT bestselling authors, internationally renowned coaches, and established personal brands. She has been coaching and teaching online marketing since 2006.
Past clients include Danielle Laporte, Chris Guillebeau, Clay Collins and Jen Louden.
She has been featured in major outlets such as Forbes, Cosmopolitan and USA Today, and her newsletter has attracted over 50,000 subscribers from across the globe.
You can find Naomi at